Business cards are one of the most important networking tools that any professional in any industry should have. Networking is essential for all businesses and companies in the growing business economy and can make or break a company, especially if they are a start-up or a small business. Letting yourself run out of cards, or forgetting to take them with you somewhere can cause you to lose potential clients or customers. These are the top four places and locations you should always keep your business cards, but there are many other places that will benefit your company or business as well.
1. Put business cards in your wallet, purse or pocket, or carry them in a card case in your car or portfolio. It is imperative that you always have your cards with you because you do not want to be without one if you need it. Whether you think you will be handing them out or not, it is inevitable that you will go somewhere without your magnetic business cards and wish you had one with you. No matter if you are just going to the grocery store, the mall or going on vacation in another state, you never know who you will meet that may be interested in your products or services. Never be caught off guard.
2. Keep business cards at your office, whether it is at the reception desk or your personal desk. This should be a given, but there are plenty of times people do not have them in their offices when customers or clients are in there. This will never give off a good first impression. Giving a card to a client is more professional than having them write down all of your information because you forgot to order or reorder your business cards. Networking is an essential part of being successful in the rapidly growing business world, and business cards are the best way to network with colleagues and clients.
3. Provide local businesses, shops, and restaurants with your business cards also. Many will have no problem keeping cards on their counters for their customers, as long as you are providing products or services they can relate to or you are also a local business owner. This is a great way to tap into another customer base, and referrals will help build your reputation. Be sure to provide them with a card holder to help keep their counters organized and it will also present your business card well.
4. Place a stack of business cards in area hotels. Hotels are another place to tap into a new customer base. If travelers have extra time on their hands or are looking for something to do, they are always interested in seeing the area they are visiting, and your business cards will give them an idea of where to go. This strategy may not work for every company, such as a doctors office, an accounting firm, or other companies that provide long-term services, but is potentially beneficial for stores, restaurants, spas, salons, banks, etc. You may choose to attach your business card to a rack card with more information about your business in the hotel rack card display.
Be creative with where you put your cards. Try to leave your business cards where they are relevant to get the best response for your company. If you are a bakery shop owner or a photographer, leave your cards at wedding and event venues, not at a nursing home or doctors office. If you are a physical trainer, put your cards in local health food stores or at a smoothie shop, not a donut shop or hamburger joint. Do not waste your time, and money, putting them in places that you will not get new customers from. But don’t forget, the number one thing to remember is to always carry business cards with you. You never want to miss an opportunity with a future client or make a bad first impression by not being prepared.
You should also consider using brochures, postcards and flyers in your marketing and networking campaigns. There are so many different ways to increase your business, and getting your name brand out in the community is one of the most important goals of any business. Brochures are perfect for giving more information to clients and customers about products, services, prices, the company history, etc. Use postcards to advertise specials, remind customers about your company or to follow-up with clients. Flyers are best used to advertise events because you can put flyers almost anywhere.
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